Farley Flex is of an elite breed of icons in the history of the Canadian music industry. His career in the business began more than twenty-five years ago as a young event promoter, but was truly launched through his role as the manager of Maestro (Fresh Wes), Canada’s most successful urban artist.
As a founding member of FLOW 93.5 FM (Milestone Radio), Canada’s first urban radio station, Flex became a part of another major step forward in the nation’s urban industry
In 2003, Flex was named as one of the four judges of Canadian Idol, CTV's national hit talent search program. Through the combination of his musical insight and the strength of his on-camera personality, he was able to help make Canadian Idol the most viewed television series in Canadian history for four consecutive seasons.
While he is quite known for the previously mentioned roles, Flex is also a Board member of VideoFACT, he served on the Board of Directors for the Canadian Independent Record Production Association (CIRPA), and as a juror for the Foundation to Assist Canadian Talent on Records (FACTOR). He has also served as a consultant to companies looking to understand the nation’s urban market and has played the lead role in presentations to the CRTC for two other urban stations in Canada.
Flex is the founder of Plasma Management & Productions Inc, and co-founder of Plasma Pictures Entertainment and Plasma Corporation, an integrated media company with a focus on producing and developing music, film and television projects. Artists under his company include Gary Beals, Toya Alexis, Belinda Brady, and Ammoye.
Flex has managed to parlay his celebrity status into what he refers to as “the most rewarding part of his career”, motivational speaking, where he speaks to young audiences across the nation, from the core of Toronto to the periphery of Canada’s Aboriginal Reserves.
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